Hype. I hate the word Air Vapormax Grise Pas Cher , I hate what it implies and I absolutely cringe when I see it on sales letters or web sites. It's a cheap form of sensationalism and I refuse to use it.
So you will have to understand my embarrassment and shame when I explain to you why I used it recently running some test ads. Go ahead . . . call me a hypocrite. But let me explain anyway.
I ran some test ads for an affiliate program recently. I tried the common sense approach. Results were dismal and the ad copy was droll. I piped it up a bit by adding a couple of short testimonials in the follow up emails. I got better click through rates but the conversion to sales was not that great.
I read back over the information on the product and put myself in the shoes of the person who used this product, which happened to be an ebook on how to convert site visitors to buyers. I got excited. I thought about the first time I got involved in an affiliate program where I brought in more than 50 affiliates a week. With that frame of mind, I began writing and when I was done constructing my follow up letters, ho-boy! It looked ?hype-ish? . . . no . . . it looked . . . . like . . . I . . . just had to . . . click . . . and . . . . find out . . . more!
Writing isn't just English and grammar and punctuation and spelling. Writing is communication. And if you cannot bring forth the emotions you want your readers to feel, that you felt while writing it . . . then there is no point in writing it.
I let those emails go . . . hype or no hype, and guess what I learned?
Hype Air Vapormax Noir Pas Cher , excitement, urgency, need-to-know, motivation-to-have . . . whatever you want to call it, WORKS. I had click-throughs, I had conversion and I made money. So did my customer. As long as you are telling the truth Air Vapormax Blanche Pas Cher , there is no shame in expressing your excitement. As a matter of fact, be proud of it. Be proud of your product or service and let your customers feel that in your writing.
The whole point of written communication . . . ANY communication, is to move the recipient to action. Make them cry, laugh, think, buy?
Not everyone reading your copy is going to agree with you Air Vapormax Femme Pas Cher , relate to the message, or do what you want them to do. The important thing to remember when writing for sales, is to communicate with those you are targeting your message to. Others will probably read it too. They may see it as ?hype?. Those you are targeting the message to will feel your emotion, excitement and belief in your product or service.
This should make it easier to remember:
Hype is talking AT your readers . . . Communication is talking TO your readers. And it is okay to relay your excitement, motivation, confidence in your product or service to them. As a matter of fact it is essential for connection to your reader.
How To Work At Home Using Your Computer Air Vapormax Homme Pas Cher , Even If You Can't Type Home Business Articles | September 15, 2002 How To Work At Home Using Your ... Even If You Can't Type By Ken Leonard Jr. ?2002 KLJ Online Starting a ... business involves many tasks. It quickly becomes very ... to make
How To Work At Home Using Your Computer, Even If You Can't Type
By Ken Leonard Jr.
?2002 KLJ Online
Starting a home-based business involves many tasks. It quickly becomes very important to make as many of these tasks as easy as possible. Speed and efficiency are tops when it comes to getting work done. If you are a "hunt- and-peck" typist, one of the most important first goals you should have is to learn to type properly and quickly.
Accomplishing this feat will give you great practice in setting and reaching goals for your business, and will benefit you from that day on.
Many tasks related to running an online (or offline) home-based business require typing skills. The less time you spend typing (answering email, writing ads and sales copy Air Vapormax Pas Cher , developing info products, etc.), the more you'll have to spend on other very important things. Website tweaking, marketing, and promotion come to mind.
Look in the "bargain bin" at your favorite local store (or your favorite online seller) for last year's version of a typing course on CD-ROM. A good choice (if you can find it)is any version of "Mavis Beacon Teaches Typing". You might find an older, but just as useable Air Vapormax Flyknit Grise Pas Cher , version 6,7, or 8, instead of the newest v.10 . You'll probably pay around $10 (here in the US) for this "clearance" item.
Set aside one hour a night, for two months (yeah, that's right) to use the course. Do a few lessons each night Air Vapormax Flyknit Blanche Homme Pas Cher , and do some of the practice games included (if you found a Mavis Beacon CD). Learn to do the exercises with correct posture and error-free. As the weeks go by, your speed will increase, and your confidence will grow.
In two months time, you will be typing "by touch", being able to look at your copy, while your fingers are typing away. Your increased efficiency will allow you to blow through answering emails. Type or retype your articles and ads with blazing speed. Save countless hours over the course of the year.
Can't type? Learn today!
You'll be glad you did.
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